TV Commercials

I contributed to TV campaigns from the development of the initial creative concept through to final production and post-production. My role focused on developing and maintaining the visual direction of each project, bridging creative thinking with the practical aspects of production. I created creative briefs, moodboards, storyboards and videoboards, developed the visual direction of campaigns and prepared materials to support the production process. During shoots, I worked closely with directors, photographers, stylists and production teams, ensuring the creative vision was translated into the final execution, with particular attention to scene aesthetics, composition and product presentation. I also supported the post-production process — from animation and motion design to photo retouching, editing reviews and scene approvals. I monitored the visual quality of the final materials, ensuring consistency with the creative concept and brand identity throughout every stage of production.

 

Creative Concept / Art Direction / Visual Direction / Creative Briefs / Moodboards / Storyboards & Videoboards / Production Supervision / Set & Product Direction / Animation & Motion / Photo Retouching / Post-production / Visual Quality Control