Key Visual Design

Since 2017, as an Art Director, I have been creating Key Visuals for brands across a wide range of industries — including product, brand, promotional and seasonal campaigns.

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I design Key Visuals with more than just aesthetics and communication in mind. I focus on their functionality, flexibility and potential for adaptation across multiple formats and channels. I make sure that every KV is built as a versatile visual system that can be efficiently adapted to different communication needs.

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As part of my projects, I also create KV adaptations and resizes for digital, social media, e-commerce, print and POS materials.

From the initial concept and master KV to a complete set of adaptations — I ensure consistency, clarity and quality across every touchpoint.