Packaging & Label Design

I design product packaging and labels, combining the character of the brand with the unique features and values of each product.

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I make sure that packaging is not only visually appealing, but above all consistent with the brand identity, distinctive on the shelf and effective in communicating the product’s character. I approach every project individually, taking into account the target audience, product category, unique selling points and the brand’s visual language.

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I create solutions that build brand recognition, highlight the character of the product and capture the consumer’s attention — from the initial concept through to the final packaging or label design and print-ready artwork.