360° Retail Campaign Design

Comprehensive retail campaign projects — from developing the slogan and creative concept, through creating the Key Visual and graphic assets, to preparing a full range of formats for communication across the retail environment.

As part of these projects, I was responsible for the creative concept, visual direction and campaign execution, as well as proposing additional formats and materials tailored to the needs of each campaign — including basket inserts, posters, standees, floor stickers, wobblers, hangers and other POS materials.

Each campaign was designed as a cohesive communication system, allowing the core idea and Key Visual to be seamlessly adapted across multiple retail touchpoints.